Effective Date: August 5, 2026
Last Updated: August 5, 2026
SkyBlue Insurance (“SkyBlue,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us. As an insurance agency, we may collect personal information in connection with insurance quotes, applications, policy servicing, customer communications, and other insurance-related services.
This Privacy Policy explains what information we collect, how we use and disclose it, how we protect it, and the choices and privacy rights that may be available to you.
1. Information We Collect
Depending on your interaction with SkyBlue and the insurance products or services you request, we may collect information including:
Contact and identification information
- Name
- Mailing address
- Email address
- Telephone number
- Date of birth
- Driver’s license information
- Other identifying information necessary to obtain insurance quotes or provide insurance services
Insurance and vehicle information
- Current or previous insurance information
- Coverage selections
- Vehicle make, model, year, and Vehicle Identification Number (VIN)
- Driver information
- Driving history
- Accident and claims history
- Property or asset information relevant to requested insurance coverage
Financial and transaction information
Where necessary to provide insurance-related services, we may collect payment, billing, financing, or other financial information.
Information provided through forms and advertisements
When you submit information through SkyBlue.com, a SkyBlue landing page, social media platform, online advertisement, lead form, telephone call, text message, email, or other communication channel, we may collect the information you choose to provide.
This may include information submitted through advertising platforms such as Facebook and Instagram.
Website and device information
When you visit our website, we or our service providers may automatically collect certain information, including:
- Internet Protocol (IP) address
- Browser type
- Device type
- Operating system
- Pages viewed
- Referring website
- Approximate geographic location
- Date and time of visits
- Interactions with advertisements or website features
- Cookie and similar technology identifiers
2. Information From Other Sources
To provide insurance quotes or insurance-related services, SkyBlue may obtain information from third parties as permitted by applicable law.
These sources may include:
- Insurance carriers
- Insurance-support organizations
- Consumer reporting agencies
- Motor vehicle records
- Claims databases
- Insurance industry databases
- Service providers
- Marketing and advertising platforms
- Other sources permitted by law
Information obtained from these sources may include driving history, claims history, insurance history, vehicle information, property information, or other information necessary to provide insurance services.
3. How We Use Personal Information
SkyBlue may use personal information to:
- Provide insurance quotes
- Compare insurance options from available insurance companies
- Assist with insurance applications
- Communicate with you regarding your insurance request
- Connect you with a licensed Sky-Agent® or other insurance professional
- Process and service insurance transactions
- Assist with policy-related questions and requests
- Verify information you provide
- Prevent fraud or other unauthorized activity
- Improve our website and customer experience
- Measure the effectiveness of advertising and marketing campaigns
- Provide relevant advertising and communications
- Maintain and improve our products and services
- Comply with insurance laws, regulations, licensing requirements, legal processes, and other legal obligations
- Protect SkyBlue, our customers, insurance carriers, and others from fraud, security threats, or unlawful activity
- Carry out other purposes disclosed to you or permitted by law
Submitting information to SkyBlue does not guarantee that insurance coverage will be available or that a particular rate will be offered.
4. How We Disclose Personal Information
We may disclose personal information when reasonably necessary to provide the insurance products or services you request or as otherwise permitted or required by law.
Recipients may include:
Insurance companies and insurance partners
We may provide information to insurance carriers and other insurance organizations for purposes such as obtaining quotes, evaluating eligibility, underwriting, issuing coverage, and servicing insurance policies.
Service providers
We may use companies that provide services such as website hosting, customer relationship management, communications, data processing, analytics, advertising, cybersecurity, payment processing, and other business functions.
These providers may receive information necessary to perform services on our behalf.
Insurance-support organizations and information providers
Where permitted by law, information may be exchanged with organizations that provide driving records, claims histories, consumer reports, fraud detection, verification, underwriting information, and other insurance-related information.
Government and legal authorities
We may disclose information when required or permitted by law, regulation, subpoena, court order, regulatory request, law-enforcement request, or other legal process.
We may also disclose information when reasonably necessary to prevent fraud, protect legal rights, investigate unlawful activity, or protect the safety and security of SkyBlue, our customers, or others.
Business transactions
Information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to applicable law.
5. SMS and Mobile Information
If you provide your mobile telephone number and consent to receive text messages, SkyBlue may send you messages relating to your insurance inquiry, quote, application, policy, customer-service request, or other communications for which you provided consent.
Consent to receive marketing text messages is not a condition of purchasing insurance.
Message and data rates may apply. Message frequency may vary.
You may opt out of marketing text messages by replying STOP. You may request assistance by replying HELP.
Mobile information and SMS consent will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes.
Information may be disclosed to service providers that assist us in delivering text messages and communications, solely as necessary to provide those services.
6. Cookies, Analytics, and Advertising Technologies
SkyBlue and our service providers may use cookies, pixels, tags, analytics technologies, and similar technologies to operate our website, understand website usage, measure advertising effectiveness, improve our services, and provide relevant advertising.
These technologies may collect information about your browser, device, IP address, website interactions, and interactions with advertisements.
Third-party advertising and analytics providers may process information according to their own privacy policies.
Where required by applicable law, SkyBlue will provide mechanisms for managing applicable cookie or advertising preferences.
7. Social Media and Online Advertising
SkyBlue may advertise through third-party platforms such as Facebook, Instagram, Google, YouTube, TikTok, and other digital platforms.
If you interact with SkyBlue through a third-party platform or submit a lead form through that platform, the platform may separately collect and process information according to its own privacy policy.
Information that the platform provides to SkyBlue will be handled in accordance with this Privacy Policy and applicable law.
8. Data Security
SkyBlue takes reasonable administrative, technical, and physical measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
Access to personal information is limited to employees, insurance professionals, service providers, and other authorized parties who reasonably require access for legitimate business, insurance, compliance, or legal purposes.
No method of transmitting or storing information can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.
9. Data Retention
We retain personal information for as long as reasonably necessary to provide services, maintain business and insurance records, comply with applicable insurance and privacy laws, satisfy regulatory requirements, resolve disputes, prevent fraud, enforce agreements, and fulfill other legitimate business purposes.
Retention periods may vary depending on the type of information and applicable legal or regulatory requirements.
10. Your Privacy Rights
Depending on where you live and the laws applicable to your information, you may have rights concerning personal information maintained by SkyBlue.
These rights may include the right to:
- Request access to certain personal information
- Request correction of inaccurate information
- Request deletion of certain personal information
- Obtain information about how personal information is collected, used, or disclosed
- Opt out of certain uses or disclosures of personal information
- Withdraw certain previously provided consents
- Appeal certain decisions concerning a privacy request
- Exercise applicable privacy rights without unlawful discrimination
These rights are subject to applicable exceptions. For example, insurance, financial, regulatory, fraud-prevention, record-retention, and legal requirements may require us to maintain information that otherwise might be subject to a deletion request.
SkyBlue may need to verify your identity before processing certain privacy requests.
11. California Privacy Rights
California residents may have additional rights under applicable California privacy and insurance laws.
Depending on the law applicable to the information and your relationship with SkyBlue, these rights may include the right to request information regarding personal information SkyBlue has collected, used, or disclosed; request correction of inaccurate personal information; request deletion of certain personal information; and exercise applicable opt-out rights.
California insurance information may also be governed by the California Insurance Information and Privacy Protection Act and related insurance regulations.
Certain information collected and processed in connection with insurance or financial services may be subject to separate federal or state privacy laws and may be exempt from some provisions of generally applicable consumer privacy laws.
To exercise an applicable California privacy right, please contact SkyBlue using the information provided in the Contact Us section below.
We may request information reasonably necessary to verify your identity and process your request.
Where permitted by law, you may also use an authorized agent to submit certain requests on your behalf. We may require evidence that the agent has authority to act for you.
SkyBlue will not unlawfully discriminate against you for exercising an applicable privacy right.
12. Children’s Privacy
SkyBlue’s insurance services and website are not directed toward children under 13, and we do not knowingly collect personal information directly from children under 13 through our website for marketing purposes.
13. Third-Party Websites
Our website may contain links to insurance carriers, service providers, social media platforms, or other third-party websites.
SkyBlue does not control the privacy practices of those third parties. We encourage you to review the privacy policy of any third-party website or service before providing personal information.
14. Insurance Carrier Privacy Practices
SkyBlue is an insurance agency and may submit information to one or more insurance carriers in connection with a request for an insurance quote, application, or policy.
Once information is provided to an insurance carrier, that carrier may process the information according to applicable law and its own privacy notice or privacy policy.
The privacy practices and consumer rights applicable to information maintained by an insurance carrier may differ from those applicable to information maintained directly by SkyBlue.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, services, or legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this policy.
We encourage you to review this Privacy Policy periodically.
16. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy request, please contact:
SkyBlue Insurance
Attn: Privacy / Compliance
Email: Service@SkyBlue.com
Phone: 1-800-771-7758
Mail: 4007 Paramount Blvd #100, Lakewood, CA 90712
Please include sufficient information for us to identify and respond to your request. Do not send Social Security numbers, payment-card information, driver’s-license images, or other highly sensitive information through unsecured email.
Security Concerns
The security of customer information is important to SkyBlue.
If you believe you have identified a security issue involving SkyBlue’s website, systems, communications, or customer information, please contact:
Service@SkyBlue.com
Please provide a description of the issue and sufficient information for our team to investigate it. Do not publicly disclose security vulnerabilities that could place customer information at risk while the matter is being investigated.
